I’m Moe, a senior art director based in Dubai, working in brand, digital and motion for a bit over 16 years. Hands on, by choice: everything in this portfolio I designed and built myself.
The work runs wide: brand identities and the logos inside them, websites, launch videos and explainers, social campaigns, exhibition stands, whitepapers and decks, print. A company that needs an identity usually needs the website, the launch video and six months of social content after it, and I would rather build those than brief them out.
I start at the concept and I finish the file. Those are usually two different people, and keeping them as one means what gets built is what was pitched, with nothing lost in the handover. The idea is mine, but the brief is not a suggestion: I would rather make what a company actually needs than what would look best in my portfolio.
I’m art director for Tarjama and Arabic.AI in the United Arab Emirates, where I built both brands and both websites from scratch. I also work with healthcare technology companies in the UK, Denmark and Canada, with SaaS products in Europe, and on brand and campaign work across Saudi Arabia, Qatar, Jordan and Egypt, in broadcast, real estate, tourism and construction.
Arabic is my first language, which mostly shows up as a refusal: anything in Arabic gets held to the same standard as the English beside it, set rather than translated into, and never finished a grade lower because fewer people in the room can read it.
Open to collaborations of most kinds. Email me, text me on WhatsApp, or find me on LinkedIn.

Experience
Held concurrently with the art-director role at sister company Tarjama, which shares its founders.
- Established the complete visual identity from zero for the region's #1-ranked Arabic AI platform (Stanford HELM), owning brand strategy through shipped design across all product and marketing surfaces.
- Designed and built a ~100-page bilingual (EN/AR RTL) website via AI-assisted workflows, spanning the full product suite — Assistants, Translate, OCR, Speech — the sovereign LLM, and the agentic platform.
- Directed a unified visual system across all product UI and marketing surfaces, cutting design-to-ship handoffs to zero by owning concept through front-end personally.
- Built Tarjama's complete brand identity end to end — strategy, logo, bilingual (EN/AR) system, and launch videos — for MENA's leading enterprise language ecosystem, serving governments and global brands for 18+ years.
- Designed and built a 200-page bilingual (EN/AR RTL) website via AI-assisted build, lifting the SEO/AEO score from 71 to 99/100 across the six-product ecosystem, solutions, and industries.
- Drove 3 major rebrands and brand-strategy execution across MENA, boosting social media engagement 35% and directing branding for 25+ regional events.
- Managed 5 designers and raised client satisfaction to 90%+ by building the brand hierarchy and design system that unified visual consistency across channels.
- Directed the team's design output for Tarjama's enterprise clients — major international brands and government entities including NEOM, PwC, McKinsey, and FII (Future Investment Initiative).
- Led live social-media coverage at flagship events FII7 and MISK, producing real-time quote cards and event graphics for high-profile speakers across 14-hour days over 3–5 day runs.
- Shipped bilingual (EN/AR RTL) product UI and identity across B2B and B2C, owning the system from design tokens through to production front-end.
- Produced interactive marketing materials and presentations that equipped internal and external stakeholders across pitches and launches.
- Rolled out Ureed's new brand identity across product UI, social media, events, and marketing collateral, translating the refreshed system into consistent, ship-ready assets at every touchpoint.
- Owned social media design post-rebrand, producing on-brand content that reinforced the new visual identity and lifted engagement across channels.
- Led product design for wooden and eco-friendly décor lines, earning the 'Maker of Merit' award at Cairo Maker Fair (2016).
Long-term retained engagements delivering brand, UI/UX, and motion design for AI and healthcare-technology products across Europe.
- Delivered brand and UI/UX design for Flixier's browser-based AI video platform (Romania) across marketing site, product UI, and campaign assets, sustaining a retained engagement since Jun 2025.
- Designed UI/UX for Liva Healthcare's NHS-trusted digital health-coaching platform (UK/Denmark) across patient-facing app and marketing surfaces since Mar 2025.
- Provided web and marketing design for Diætisthuset, Denmark's largest clinical-dietitian network, through its Aug 2025 acquisition by Liva Healthcare.
- Led creative and web design for Meddbase's cloud-native occupational-medicine software (UK) through its Jan 2025 acquisition by Cority and rebrand to Cority Meddbase.
- Earlier freelance: brand identities, album artwork, and UI/UX for startups, music artists, and SMEs worldwide.
Portfolio
Sixteen years of work, stood on its end. Pull one out.
Showreel
Brand films, launch teasers and campaign cuts. Swipe, then press play.
Websites
Eight sites, each drawn at its real desktop width and shrunk to fit a phone. The shape is the point; the whole of each one is in the Browser on a larger screen.
Logofolio
Credentials
Education


Certifications



Awards

Languages
Clients
Recommendations
Contact
Open for full-time and collaborations. Email or WhatsApp are the fastest ways to reach me.
- moemgdy@outlook.com
- Site
- moemgdy.com
- wa.me/moemgdy
- linkedin.com/in/moemgdy
- Based in
- Dubai, United Arab Emirates

















